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Graduate Business

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Content

Publication of Record

Poets&Quants intimately tracks the entire journey of the graduate business school student. P&Q is unparalleled as a resource on programs, the application process, admissions, recruiting, and all things MBA. Our organically grown traffic of over 4 million visits per month is the highest-quality, most-engaged, and most-motivated audience to be found anywhere.

Whether launching a new program, growing your pool of quality applicants, or simply wanting to stand out from the crowd, Poets&Quants is the most efficient and effective way to reach this extraordinary audience through digital media and our numerous live virtual events.

Incomparable Reach

Poets&Quants reaches 85% of the MBA market, a greater reach than any other publication. An independent survey ranked P&Q among the most-trusted of any source of MBA information. P&Q readers come from the major feeder colleges and companies to the most competitive business schools, including such mainstream suppliers of top MBA talent as McKinsey, Bain, Boston Consulting Group, Goldman Sachs, Morgan Stanley, J.P. Morgan, Google, Microsoft, and a host of other elite organizations.

Unrivaled Influence

Poets&Quants alone has the influence and reach of our editor-in-chief, John A. Byrne. Our social media followers number more than 750,000. P&Q publishes nearly 100 articles per month covering the MBA marketplace, several times more than any other publication.

Poets&Quants media kit example

Most Business School Coverage

With the largest team of journalists covering business schools, P&Q publishes more articles, series, and videos on MBA programs and management education than any other media outlet in the world. In a typical month, P&Q will run 20 times more stories on business schools and business programs than Bloomberg Businessweek or The Wall Street Journal, and 10 times as many as The Financial Times.

The Only Must-Read Business School Site Since its founding in mid-2010, P&Q has experienced ten consecutive years of record-breaking traffic growth, racking up more than 202 million page views from all over the world. In a typical month, well over 350,000 unique readers will visit the site. Analysis of our traffic shows that P&Q reaches more than 85% of the active MBA applicant market for the world’s top 100 business schools, and does so on a monthly basis.

More than 202 million page views from all over the world. In a typical month, well over 350,000 unique readers will visit the site. Analysis of our traffic shows that P&Q reaches more than 85% of the active MBA applicant market for the world’s top 100 business schools, and does so on a monthly basis.

Prestige Syndication Partners

Our business school coverage gets an even larger audience of readers through our syndication partners which include Forbes, Yahoo! Finance, Fortune, Quora, LinkedIn and CNBC.

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Website Audience

P&Q reaches over 3.47 million
people every month

59%

are from U.S.
International visitors: 231
countries 68% between 25-54

●●

Social Media

LinkedIn Network: 729,809
Twitter P&Q and JAB: 49,102
Facebook P&Q Likes: 44,069

33.8%

increase in new users
year over year

♟

Authoritative

Independent survey ranked
P&Q the 2nd most trusted
ranking after #1 US News

1.2 million

P&Q’s YouTube Channel has over
video views with 10K subscribers

Poets&Quants: Metrics

P&Q has 100% pure organic growth —
no slideshows,
no buying of traffic
3.47 mm average monthly page views
421,000+ unique visits per month
P&Q reaches 85% of the MBA and EMBA
market in the US
P&Q reaches 75% of the MBA and EMBA
market internationally
P&Q users will spend $1.4 billion in tuition at the
top 100 schools
P&Q has 8,473 published articles in its
archives. In 2017 alone, P&Q
published 1,025 new stories.
That’s 85 articles monthly.
Nearly 4 every weekday.
93% of P&Q users have
a college education
Founder John Byrne’s LinkedIn
Influencer Network followers: 700,364 exceeding many, including
Martha Stewart, Conan
O’Brien, and even LinkedIn
Founder Reid Hoffman
P&Q on Twitter: 27,802 followers
P&Q on Facebook: 44,065 followers
P&Q on LinkedIn: 5,846 group members

Advertising

E-Mail Blasts

Gain access to our proprietary registered users database. Our most loyal readers can be targeted for focused advertising campaigns.

Weekly Newsletters

Every Tuesday and Thursday mornings, all active users of P&Q — more than 59,000 readers — receive our digital newsletter that features the best of our content. It’s an advertising opportunity to reach our most engaged readers.

Enhanced School Profiles

Schools can put substantially more information on our website to share with our readers, including a video, a gallery of photos, live Twitter and Facebook feeds, updated events, and far more detailed information about a school’s portfolio of degree programs, along with direct links to a school’s online application form. These profiles are featured on our homepage, our mobile app, and in our twice-weekly editorial newsletters.

Searchable Online Directories

Our extensive directories of specialized master’s programs in business, MBA admissions consultants, and online MBAs offers a diverse range of marketing opportunities, ranging from sponsored blog posts and videos to enhanced profiles and sponsored search results.

Poets&Quants advertising example

Custom Topic E-Newsletters

Reach P&Q readers with a content-based newsletter. As an exclusive sponsor, you may submit the lead article for that edition. The rest of that e-newsletter will be populated with P&Q editorial content that is relevant to the subject matter.

Content Marketing
Opportunities

Custom Podcast Series

Create a custom podcast series led by our editorial team. Past topics have included Career Coaching, Experiential Learning, and Specialized Master’s Programs. Customize a P&Q series to tell your story to the most engaged MBA audience in the world.

Sponsored Webinars

Founder John A. Byrne often hosts webinars for schools and admission consultants that bring together MBA applicants seeking deeper information about the schools and how to get into them.

Video

One-on-one video interviews with P&Q Founder John A. Byrne with business school deans, MBA directors, admission officials, and students.

Poets&Quants content marketing example

Livestream Events

Leverage the elite Poets&Quants audience with a custom-crafted event on your campus, livestreamed to the P&Q homepage and Facebook. Our editorial team can moderate panels, lead discussions, conduct interviews and develop meaningful content delivered directly to our readers. Amplify your reach when we promote the recording of this video on all of our online platforms.